HomeBlogSEOGuide to SEO Company Strategy to Improve Site Performance

Guide to SEO Company Strategy to Improve Site Performance

If you’re just starting to learn about search engine optimization (SEO), or just want to review some of the basics, you’re good to come here. Summarizes some of the critical elements of SEO Dubai, provides a basic understanding of the foundation and recommends some places where you can continue learning SEO for free.

What is SEO? How does it work? SEO stands for Search Engine Optimization, which means improving a website and its content, and ultimately increasing the traffic to that website. At its core is the “ranking” (where it appears) in organic search engines such as Google, Bing, and DuckDuckGo. The best answer to user questions (or needs) is at the heart of SEO.

What are the basics of SEO? It’s about understanding the needs and needs of your audience and creating the best content (and websites) that will make them want to come back more. There’s a lot of complexity behind that comprehensive statement, but always keep in mind it’s about the user.

This is a field of detail and can be very complex. But you’re probably just starting to learn the basics of SEO Company Dubai, solet’s start with the most common tactics. For example, creating quality-relevant content, optimizing for specific search queries (or “keywords”), protecting backlinks from top websites (next time we’ll talk about backlinks), and more.

Now that you understand what it is, let’s get down to some of the key points of this SEO Beginner’s Guide…

Why is search engine optimization so important to your business? 

SEO agency, also known as organic search engine marketing, is very important to businesses as the majority of potential customers and clients use search engines as part of the purchasing decision process. When displayed in organic search results for related keywords, you can transform your business and get a high return on investment.

SEO services are a great marketing channel to complement and coordinate other activities to maximize results and pay off budgets and efforts invested in a wider range of strategies.

What are “domain authority”, “domain rating”, etc.? BBC SEMrush Domain Rating Sample Domain Authority

This is your “ranking power”: Your website may be ranked on the Search Engine Results Page (SERP). It is ranked from low to high, usually 0100. The BBC is an example of a high-ranked site that is currently 89 (a real power) (above). All SEO Company solutions such as Moz, SEMrush and Ahrefs have their own names, but Moz’s “DA” is one of the most well-known.

“Authority” is a prevalent indicator that people monitor to measure success, and hopefully, you will see your success continue to rise. However, there are other important points to monitor.

Google Analytics traffic volume and share (organic search)

Keyword and SERP Position Performance – Use tools such as SEMrush, Moz, and Ahrefs to track ranking positions

Content Performance-Check your content regularly and continuously improve it. High bounce rate? Do you have a little time on the page? Dive deeper and find a way to keep improving it.

3 basics of SEO

There’s a lot of great advice and information about SEO for businesses and organizations. Unfortunately, in some cases, there is also conflicting advice that can be confusing. However, three major categories or “pillars” can broadly categorize SEO: technical, onsite, and offsite.


This is the “inside” of your website. It involves optimizing the structure of your website and improving its performance in different ways. What does technical SEO include? Here are some examples

Common elements of technical SEO:

Page Speed Optimization-How fast is your site for desktop and mobile users? Speed means money, especially for e-commerce sites!

International Targeting-If your audience is in multiple countries, make sure your search engine understands this and ranks the right content in the correct country/language.

Crawlability-Can search engines easily access and crawl your site? Did you get a good XML sitemap? Navigation– How users and search engines navigate your site (think menus, breadcrumbs, information architecture)

Being “Mobile Friendly”

Onsite (or on-page)

This is about the content of your website and making sure it is best for your audience (see EAT below). Writing content with SEO in mind is very important. Therefore, be sure to place your keywords in appropriate locations. You can create great content, but it doesn’t help if no one can find it.

Offsite (or off-page)

These aren’t on your site, but they directly impact search performance. Examples include other websites that link to you (also known as backlinks or external links). This is where link building helps. This is the process of building quality relationships with high-performing websites and influencers and trying to get relevant links back to your website (or use Digital PR for best results). By getting links from high-performance sites, they can effectively guarantee you, thereby giving you some of their power and helping you improve your authority and performance.

Are you looking for a SEO expert Dubai? Contact the top SEO agency like LEGEND 1st now.

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