SEM Service in Dubai
Companies and services growing in and around the Persian Gulf often struggle to find reliable online marketing strategists. As a leading and successful search engine marketing agency in Dubai, here’s our take on how SEM works and how you can gain from partnering up with the top SEM agency in Dubai.
Search Engine Marketing, or SEM, in short, is a proven marketing method where companies pay money to appear prominently and visibly on search engine results pages (SERPs).
Companies choose a strategic keyword. Then, they bid and pay money to appear (usually on top) in the organic results that emerge when users punch in that particular keyword.
These ads may appear in different formats and varying levels of information. The likelihood of your ad appearing for the chosen keyword may also depend on the search engine’s assessment of how relevant your service is to the search.
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Why Do I Need Search Engine Marketing?
Any service or company benefits from SEM because it makes you visible where it matters the most.
Your service will appear in the same instance where the customer is looking to find a solution or purchase a product. So, there’s instant visibility with the keyword, and it’s a moment when the user is ‘searching’ for something that’ll fit his needs.
No other marketing strategy delivers the same direct connection with the customer in such a rapid and visible manner. That’s why finding the right SEM agency in Dubai is a must for your business too.
Benefits of Hiring a Dubai-based Search Engine Marketing Agency
Any intelligent business owner would want a trusted SEM service handling his online marketing. And there’s no better option than to stick with agencies that understand your context if your company is based in or around Dubai.
A clear understanding of the local context and prevailing technologies in the region. Ad designs that are culturally relevant and appeal to local sentiments. Accurate and direct methods of communication and delivery
As the most sought-after search engine marketing agency in Dubai, we offer these services and many other enhancements. We’ll be glad to create a dedicated strategy for you regardless of your company’s niche, size, approach, or success so far.
SEO vs. SEM
Search engine optimization and it’s causing as well as search engine marketing, are somewhat similar but distinct online marketing methods.
SEO focuses more on organically garnering attention and visibility on search engines. It means crafting your content based on what the search engine believes to be relevant material. This approach may include on-page and off-page SEO, keyword targeting, ideal site navigation features, etc.
On the other hand, SEM is directly paying your way into earning this visibility. So, you bid with competing services to appear alongside organic search results on the platform (Eg. Google Search).
SEM may sound like the easier and more convenient alternative to increasing customers. But you need to design, create, and continuously tweak your strategy so that it leads to conversions. The best way to enhance your success is to create a strategy with a reliable search engine marketing agency in Dubai.
Ramp up your conversions and enjoy increasing sales when you team up with the best SEM agency in Dubai.
The Search Engine Marketing Process You Need
Here’s the SEM procedure you’ll undergo as we create the most result-oriented strategy for you, to make your brand create a spot in the heart of clients.
We evaluate every part of your website and create a plan for its success. Grow your business with our SEM services.
Track your Ads and Traffic to Respond.
Successful PPC advertising will attract more and more visitors to your website or platform. A well-designed ad will also ensure that users willingly signup or buy your product. Poorly designed ads may not even appear on the SERPs.
Let us help you find the best methods for improving and adjusting your ad strategy even as it goes live. Google Ads remains the most widely used platform for implementing SEM strategies. So, it’s crucial to learn some key program elements that will go into your approach.
You can target your ads to appear as search results (SERPs), display elements (websites), videos (Eg. YouTube), Shopping Apps, etc. Your ad’s position among the SERPs depends entirely on Google’s Ad rank and the quality score.
They calculate your rank/score based on the quality and delivery of your ad, how frequently people click through, and how it compares to similar ads. With the PPC (Pay-per-click) feature, you only pay the amount you promised for each click on your ad. Technically, you don’t have to pay anything if users don’t click on the SERP advertisement of your service.
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Search Engine Marketing Services (SEM)
At Legend1st, we take your SEM approach to the next level. This comprehensive plan involves taking actions that go beyond traditional SEM elements and refining your marketing for maximum visibility.
You’ll need more than a few keywords and ads to achieve these marketing heights.
Here’s how we enhance your marketing tactics and put you on top of the industry!
Negative keywords are, essentially, the opposite resources of target keywords. These are keywords that you don’t want your ads to hit. Now, you may ask, ‘Why can’t we target ALL the keywords, though?’
The reason is that Google and other search engines want to deliver relevant content to audiences searching for information. More importantly, your Cost-per-clicks (CPC) may increase if your campaign targets excessive keywords.
However, the key reason is that you reach out to users who are most likely to click through your ad. That’s because it appears as the most relevant and dedicated information on the long list of SERPs.
For instance, imagine that your business sells luxury watches catering to a distinct set of customers. You would want to rank for keywords like ‘high-end watches,’ or ‘premium wristwatches,’ etc. In this instance, a negative keyword you should exclude would be ‘cheap hand-watch.’ That’s because users searching for budget-friendly watches will most likely ignore your ad even if it somehow appeared on the list. All your bidding goes to waste if you try advertising to the wrong crowd.
That’s how negative keywords can make or break your marketing campaign.
At Legend1st, we study your product or service inside and out. Then, we help you choose the keywords with the most commercial intent so that every ad earns its weight in cash!
The findings are incorporated into your SEM strategy so that you can quash any glimmer of competition posed by similar businesses.
Here are some ways we help you grab a competitive advantage.
- We help you identify your primary competitors. These are brands, products, or sites that offer services like yours to the same customers you serve. Together, we’ll narrow down the top websites and services that rank well for the keywords you intend to target.
- Next, we’ll identify the popular and top keywords your competitors are aiming at. Using high-end keyword tools, we’ll detect existing loopholes in your strategy and fill those gaps.
- Our analysts will conduct a deep dive into the type of ads and offer your competitors put up. It involves a close inspection of their landing pages and existing advertisements to see where they succeed and where they fall short.
- We’ll use in-house strategies and premium tools to track how their SEM Dubai performance. This tracking will reveal their conversion rates, click-through rates, and other relevant data that will improve your strategy.
- Our marketing and SEM department will use all this information to create a strategy that’s unique to you and your business. Your campaign will shine where others fall short and will stand out as a superior brand among ordinary services.
Legend1st offers a host of competitive tools and strategies that go beyond these common tactics. So, get on board and blow the competition away when you partner up with the best SEM agency in Dubai.
Ordinary SEM Dubai agencies may insist that your bidding price alone will help you get to the top. But that’s not true.
Your Quality Score has a direct impact on how relevant Google thinks your ad is. And it reveals the Cost-per-click (CPC) for your ad too. Here’s how we ensure that your QS gets the maximum advantage.
- Enhancing Your Landing Page
We’ll create a striking landing page that addresses what the ad offers. This optimization helps to make a clear connection between the proposition (advertisement) and the solution (product/service). Expect a landing page that’s attractive, easy to navigate, and pops with a distinct call to action.
- The Right Keywords
We’ll choose the keywords with the highest commercial intent and exclude negative keywords so that the ad serves the precise target audience. Our team will add relevant long-tails and associated phrases to meet the search engine’s requirements and your customer’s desires.
- Test And Monitor Variations
Ad copy and text do not remain relevant forever. Neither do they connect with all customers the same way. You want engaging texts and copy that will pop out and engage the user during their searches. Our team will experiment with high-quality copy and track which variations draw maximum engagement.
Your competitors may be missing out on this growing pool of customers because they’ve overlooked this element. You don’t have to suffer the same loss. We’ll add conversational phrases, long tails, and natural language that can hit every note when users search by voice.
Join us to make your ads stand out every time a user uses Alexa, Siri, or Ok Google from their phones.
featured snippets have become a mainstay of search engine results.
Our SEO and SEM Dubai teams combine to craft ads and content that turn up even the SERPs, including these featured snippets. Research shows that many users today lean towards these snippets because it offers easier access to the required information.
Today, SEO results from Google often include a wide range of video content that’s pulled straight from YouTube. Your SEO and SEM strategies should target and include video content that appears as ads or organic search results.
Legend1st has a professional team with wide experience in optimizing long videos, short-form videos, and a range of other video media. They’ll work endlessly to ensure that your marketing and optimizing efforts target all modern forms of SERP results.
Whether it’s interactions on social media or reviews on consumer forums, we’ll cover it all. Also, we’ll provide you with tips, guides, and best practices for engaging with customers and audiences in a fruitful manner.
Brand reputation and reviews play a part in how successful your SEO plans and SEM strategies turn out. Addressing these issues head-on will increase the chances of your SEM tactics bringing in more business.
All of these supplementary services get added to your Search Engine Marketing Dubai package if you partner up with us right now!
However, these reasonable rates may not remain for long as our service takes in more clients and growing projects. Lucky for you, we haven’t ramped up our pricing plans just yet.
Here’s an opportunity to access the best SEM agency in Dubai with the most budget-friendly plans in the entire UAE.
Any business running its day-to-day affairs well will find it impossible to address and meet all these requirements. Also, companies often lack the expertise and insights required to execute these strategies according to search engine requirements. So, you may not have the technical know-how even if you make the time.
Fortunately, you don’t have to wallow in regret over missing out on reliable SEM. Here at Legend1st, we provide customized strategies, dedicated tools, and in-house expertise that puts us at the top of the pile. And today, we extend this offer for you to become part of this successful revolution that will redefine Search Engine Marketing and take businesses to unseen heights.
We started introducing businesses to quality services back in 2010 as a small startup. Today, our scope, expertise, and range grow increasingly wider, but our purpose and vision remain the same. And that is to extend innovative and industry-leading digital services to our clients.
Ride your way up to the SERPs and enhance your visibility on the internet by associating with the leading SEM Company in Dubai!
What We Offer
Online advertising is the best path to your success.
Online advertising is the best path to your success.