Smaller firms that operate regionally rather than nationally require local SEO. Local SEO stresses showing up in the SERPs at a specific place, whereas SEO Dubai focuses more on ranking in searches across the country. This strategy focuses on promoting your brand, products, and services to local and potential clientele.
Optimizing your local SEO means increased website traffic, leads, and conversions on your website because the strategy is more relevant to your local consumer base. Consider this targeted strategy a method for helping you compete more effectively against larger national corporations with boundless resources. By focusing on specific local SEO chores, you can counteract the advantage of larger businesses that regularly optimize for broader keywords and rely on brand knowledge rather than value propositions to attract traffic.
According to a survey, local search traffic accounts for 35% of all search traffic. So your business could be losing a lot of traffic if you don’t invest in local SEO.
- Create a Google My Business account.
The most efficient strategy to rank higher on Google Maps and increase visibility in local Google Search results is to optimize your Google listing (also known as your business profile). You’ll need a Google My Business account associated with your business profile to obtain access to it and make these adjustments. All of the information you enter on your Google My Business account dashboard will be uploaded to your Business Profile, which displays in local Google Search results, as well as the Google Search Knowledge Dashboard. Google Maps and Google.
The SEO Company Dubai makes sure the following items are included in your Google business profile created by a professional SEO agency:
Make a Google My Business account and verify that you are the company’s owner.
Provide accurate and up-to-date information.
Include your logo, business hours, accepted payment methods, the product or service you sell, and a lot of photos.
Encourage your customers to leave an online evaluation of your business.
Respond to consumer feedback with sincerity.
Post posts (product announcements, events, and special offers) to your business profile using the Google My Business dashboard.
- Get regular reviews from satisfied customers
Getting your clients to leave positive reviews for your business not only improves your Google My Business ranking but also encourages additional local customers to shop with you. Customers trust online reviews as highly as personal recommendations.
Here are a few suggestions by SEO expert Dubai for getting clients to submit feedback:
After a sale is completed, request an in-person review.
After purchase, send an email or text message inviting customers to provide a review (but only after you’ve screened them using an internal survey to ensure you’re not contacting disgruntled customers).
Respond professionally to previous reviews, thanking reviewers and addressing problems in less-than-favorable reviews.
Note that Google says it’s OK to ask customers for reviews, although Yelp strongly opposes it.
- Make voice search a priority.
In the coming years, voice search will explode. As a result, local SEO services is critical to optimizing the way consumers ask queries when speaking on devices rather than how they write their examinations.
In general, when customers search by voice, they utilize more long-tail terms than by text. So, for example, you’ll want to consider traditional questions to get started (who, what, when, where, why, and how).
When optimizing for speech, it’s also essential to think about the user’s purpose because these searches are most often done when looking for specific information. For example, you’re expecting a speedy and useful response when you ask Alexa to convert tablespoons to cups when you’re baking. If a potential consumer uses voice search to inquire about your company hours, you should be able to provide that information.
- Create content based on current events or local news.
Nothing beats offering material that speaks to or is directly relevant to a local issue to grab the attention of your local customers.
Some examples of strategies are as follows:
Create blog posts about current events, activities, or community news in your area.
Make a documentary about a local charity or a cause that your business supports.
If you serve different sections of a region, creating location-specific web pages on your website with high-quality local content voice search local SEO
Let’s pretend you’re a local real estate firm. You can establish individual sites for each of your locations to provide hyper-local content like recent events or property updates. This strategy could also help you get a ranking for each specific area.
- Perfect local keywords
Your keywords must be relevant to local customers. It just makes sense, doesn’t it?
The Google Keyword Planner allows you to filter keyword searches based on location so that you have an idea of the most popular search terms for a given region. This will enable you to build a list of locally relevant keywords to target. Once you have them, they should appear in your site’s meta content, copy, and URLs.
- Make use of location pages or a specific location. Page “About Us”
If your company has multiple locations in a given area, location pages are necessary. As a minimum, these pages must include the following:
- Store hours
- Name, address and telephone number.
- Individualized descriptions
- Parking availability
- Google Maps attached to each location page
Be careful when you have multiple placements because you need to create unique content for each page.
Or to stay away from the hassle hire the top best SEO company in Dubai for personalized and local services. The SEO Company will not only help to target local individuals looking for your services but also geographically.