What is a long-tail keyword?
A long-tail keyword is a keyword phrase that is three or more words long. Long-tail keywords are frequently less competitive than shorter keyword phrases and have a greater conversion rate. Some long-tail keywords examples are: “buy blue widgets”, “where to buy a blue widget”, and “best blue widget websites”. The long-tail SEO Dubai keyword strategy is finding and targeting long-tail keywords to generate traffic and revenue from organic search. The long-tail keywords are less competitive and have a higher conversion rate than shorter keyword phrases.
The long-tail keyword strategy begins with identifying the primary keyword phrase for a business or website. The primary keyword phrase is then targeted along with related long-tail keyword phrases. The long-tail keywords are then targeted through the creation of high-quality content, on-page optimization, and link building.
The long-tail keyword strategy can increase website traffic and revenue from organic search. The long-tail keyword strategy is effective because it allows you to target a specific audience with specific needs. When you focus on long-tail keywords, you can produce pertinent and beneficial content for your audience. This will consequently boost website traffic and conversion rates.
There are many benefits stated by an SEO company Dubai to using long-tail keywords:
- Long-tail keywords are more specific and relevant to your audience.
- Long-tail keywords are less competitive than head keywords, making them easier to rank.
- Because long-tail keywords draw a smaller but more focused audience, you may produce content that is more pertinent to and helpful to them.
- Because they are more relevant to your audience, long-tail keywords are more likely to convert into leads or sales.
If you want to start using the long-tail keyword strategy, you can do a few things:
- Long-tail keywords relevant to your audience can be found using keyword research tools.
- You can create relevant and valuable content for your target audience.
- You can use Google AdWords to target long-tail keywords.
The Google AdWords Keyword Planner, Google Trends, and Ubersuggest are a few tools you can utilize for keyword research.
Some content you can create that is relevant and useful to your target audience includes blog posts, infographics, and videos.
Finally, you can use Google AdWords to target long tail keywords. You can do this by creating ad campaigns that target specific long tail keywords. You can also use keyword targeting to target people who have searched for specific keywords on Google.
Finding the right keywords is essential for any ecommerce business, but it can be incredibly challenging when you’re just starting. More specialized and specific than broad keywords, long-tail keywords are key phrases. They can be very effective for driving traffic to your site, but they can be challenging to find. In this article, we’ll explain what long-tail keywords are and how you can find them. We’ll also offer some tips for using them effectively in your ecommerce business.
What Are Long Tail Keywords?
Long-tail keywords are specific, targeted keywords that are more likely to result in a conversion than general keywords. They are often longer than general keywords and more specific to your products or services.
For example, the general keyword “shoes” is much broader than the long tail keyword “red flats with pearls.” Therefore, the general keyword may generate a lot of traffic, but it’s less likely to result in a sale than the long tail keyword.
Why Use Long Tail Keywords?
Your SEO agency should employ long-tail keywords in your e-commerce business for several reasons:
- They’re More Specific
Long-tail keywords are more targeted than broad terms, which increases the likelihood that they will convert into sales. When you target a specific keyword, you’re more likely to reach the right people with your advertising and website content.
- They’re More Targeted
Long-tail keywords are more targeted than general keywords, so they’re more likely to result in sale. In addition, you have a better chance of reaching the right people with your advertising and website content when you target a specific keyword.
- They’re Less Competitive
Long-tail keywords have a better chance of ranking high on search engine results pages because they are less competitive than broad keywords (SERPs). This means you’ll get more traffic
And more conversions from your website.
- They Generate More Qualified Traffic
Long-tail keywords generate more qualified traffic than general keywords. This means
People visiting your website are more likely to buy your products or services.
- They’re more Cost-Effective
Long-tail keywords are more cost-effective than general keywords because you can target a specific audience with them. You don’t have to waste your time
Targeting people who aren’t interested in what you have to offer.
- They Help You Stand Out from the Competition
If you target long-tail keywords, you’ll be able to stand out from the competition. This is because Most of your competitors are targeting general keywords, which means there’s less competition For you.
- They’re More Targeted
Long-tail keywords are more targeted than general keywords. This means you’ll be able to reach specific audience with them. Targeting folks who aren’t interested in what you have to offer will save you time.
Here are five ways for finding long-tail ecommerce keywords:
- Use keyword research tools
Several different keyword research tools are available, both free and paid. These tools can help you identify potential long-tail keywords for your ecommerce business.
- Think like your customer
When thinking about potential keywords, put yourself in your customer’s shoes. What would they be searching for if they were looking for your products or services?
- Use negative keywords
Negative keywords are those you leave out of your ads since they have no bearing on your company. For instance, you might wish to omit the phrase “men” from your advertisements if you sell women’s apparel. This can help you focus your efforts on more relevant keywords.
- Broaden your horizons
Don’t just focus on general keywords. Instead, think about other keyword possibilities, such as misspellings, different word order, and related terms.
- Get help from an expert
If you’re struggling to find long-tail keywords, it might be worth getting help from an experienced SEO company. They can help you identify keywords that are relevant to your business and that have the potential to drive traffic to your site.
If you’re looking to improve your ecommerce SEO, it’s a good idea to start by hiring a best SEO company in Dubai, like Legend 1st. They have many SEO expert Dubai targeting e-commerce keywords, which can help you improve your traffic and conversions. Legend 1st is the provider of best SEO services in Dubai.