For many reasons, performing a SEO Dubai audit of your website is essential. First, you can identify problem areas that need improvement and create an action plan to fix them. Second, good SEO audits allow you to keep your website up to date with the latest developments and competition in search engine marketing.
In this guide, you will learn:
What is SEO Audit? SEO auditing assesses the usability of a website’s search engine in several areas. The main goal of SEO auditing is to help you optimize your website to achieve higher rankings in search engine results. There are various tools available for SEO auditing done by SEO Company Dubai on your website, but the best approach is to follow a guide (such as the one you’re currently reading) or hire an SEO auditor.
The SEO Auditor reviews your site and recommends what needs to be fixed (because it’s wrong) and what needs to be changed to improve your site’s performance on search engines.
Why is SEO auditing done by an SEO agency important?
Things are rapidly changing in the SEO industry, and what works today may not work in 6 months. Google reports that it updates its ranking algorithms thousands of times each year, and SEO audits help keep it up to date. You should perform regular SEO audits (at least twice a year) to ensure that your website is up to date. I’m convinced that SEO auditing is mandatory for all websites, so let’s see how to perform your website SEO auditing.
After reading almost every article available on how to SEO audit a website and testing some auditing tools, a set that covers everything that SEO preparation needs to check to evaluate a website, I figured out the procedure. Our SEO Audit Checklist is complete and contains everything you need to know to perform a manual SEO audit.
Factors to consider when a SEO company conducts an SEO audit with the help of SEO expert Dubai:
- Competitive Investigation
Look closely at your competition and start an SEO audit. Who should be better than the organic search results for the target keyword? How do competitors attract organic search traffic for a particular keyword?
The competitive analysis examines competitor keywords, estimated monthly search traffic, page 1 keywords, inbound links, domain permissions, link root domains, and estimated search traffic values. This information is easily available from various tools such as SpyFu, SEMRush, OpenSiteExplorer, Ahrefs, and more.
- Crawling and Indexing
Crawl is where Google reads your website, and indexing is where web pages are added to Google search results. These components are the foundation of a successful SEO approach.
- Accessibility some things can make it difficult to access the website
Slow page loads, 404 errors, or long server response times are some of the most common accessibility issues found during SEO audits. Visit Google’s Page Speed Insights to see if your site has accessibility issues. Also, check the Google Search Console to see if any 404 errors need to be redirected to the updated content. If you find an accessibility issue, use Google resources or hire an expert to troubleshoot your site.
- Link Analysis
Related Links are one of Google’s search algorithms’ most powerful ranking signals. So how is your website linked internally and externally on a trusted third-party site? The Google Search Console has tools to analyse internal and external links to determine how your data is linked and which pages are most relevant. Ahrefs and OpenSite Explorer are also great tools for analysing external links and identifying link opportunities.
- Keyword Analysis
Where are the keywords that can deliver high-quality search traffic and how are these keywords ranked? The keywords currently driving search traffic and how is that traffic translated to your customers?
Tools such as the Google Search Console and Analytics provide insights into how keyword search location affects performance. In addition, keyword tracking tools such as Ahrefs and Moz can be used to show how the position of a keyword search changes over time.
- Content Rating
What does your content do to drive your business? Which blog posts and landing pages are consistently created to target keywords and drive inbound traffic?
Review current content from both search engine and user perspectives. Is your content optimized for your target keywords? Do website visitors spend a lot of time on content? Is there a duplicate content issue in page titles, Meta descriptions, or target keywords? Then, create an SEO content strategy using insights. SEO content strategies provide a solid roadmap for content teams and ensure that both humans and search engines are creating the content they want to read.
- on Page Optimization
Website visitors and search engines consume content in different ways. Optimizations on the page work to satisfy both audiences.
- Site Architecture and Design
Google wants to provide users with a safe and enjoyable experience. For this reason, user experience and behavioural assessment are important parts of SEO auditing.
- Business Strategy and Online Branding
Where is your business heading and what challenges are blocking your business online? For example, will your company enter a new market or product industry next year? If so, SEO auditing should incorporate that directly into your content strategy and evaluation process. The
Exam should focus on the future, not the past. Look ahead to maximize SEO auditing.
The biggest challenge for SEO auditing is to implement the recommendations. It’s easy to identify areas for improvement. However, it is much more challenging to carry out these suggestions.