In digital marketing, it’s getting harder and harder to keep up with the competition every day. All Dubai business owners implement the best SEO company in Dubai strategies to display their website on search engines and increase traffic. After the pandemic, consumer behavior has changed completely. As a small business owner, you need to deal with these modern changes in the digital world to stay competitive. For this reason, we recommend getting the best SEO package in Dubai.
SEO is complex; strategies usually change yearly as search engines update their algorithms. However, you don’t have to start a comprehensive SEO strategy to get results, and you don’t have to spend money to get started.
Here are some SEO tips for small businesses to improve Google’s ranking, from searching for relevant targeted keywords to sharing client stories.
- Create high quality content
Writing quality content is a top priority for 2022. It plays an important role in ranking your website in search engines. If you don’t know how to create compelling content, you should follow these guidelines:
Avoid keyword abuse: Try to add keywords naturally. Make it invisible for promotional purposes. If users don’t read your content, Google won’t rate it. Deliver value: Focus on creating informative content that contains all the information your viewers are looking for. Attention to headings: Headings such as H1, H2, and H3 can help improve the overall structure of your content. You can hire the best SEO Company Dubai that provides latest SEO services in the UAE to create quality content and consult an expert.
- Make your website mobile friendly
There has been a major shift to mobile over the last few years and there are no signs of a slowdown. So, if you haven’t optimized your website for mobile devices yet, now is the time. Otherwise, you are missing out on many opportunities to drive organic traffic to your website.
Here are some tips to make your site mobile friendly:
- Target local SEO
Google provides users with results based on their location. For example, let’s say you live in Dubai and looking for Indian food. Google will display a list of Dubai restaurants serving Indian food in this case. This is the power of local SEO services.
Here are some of the best ways to target local SEO:
First, apply for Google Business Profile Page. Include your location in your website’s title, description, headline, and body. Create geo-targeted content. Keep in mind that there is less competition at the local level, so you are much more likely to be ranked high in local search.
- Focus on voice search optimization
According to one survey, more than 70% of consumers do voice search when shopping online. These statistics clearly show that voice search optimization will dominate the digital world in the future. However, keep in mind that most voice searches are location-based. For example, “The best restaurant in Abu Dhabi”. Therefore, it’s important to include geo-targeted keywords on your website.
Here’s how to start optimizing voice search:
Understanding the nature of customer and device behavior: Real-time data and research can provide deeper insights into how voice-enabled devices are used by different voice search people. Increase. Create a page that answers frequently asked questions: When a voice searcher asks a question, use “who”, “what”, “where”, “when”, “why”, and “how”. Focus on Conversational Keywords: You must focus on conversational long tail keywords. For example, “How do I bake a cake in 10 minutes?”, “How do I speak English fluently in a job interview?” Voice search is clearly on the rise, and ignoring this trend can be expensive.
- Tap the latest search trend
As a small business owner, you should look for keyword opportunities and content gaps to which you can add value by answering specific questions from your audience. The latest SEO is all about optimized content marketing and anyone who can provide customer-related content and promptly answer questions can increase search visibility.
- Complete the SEO on-page
SEO on your website pages plays an important role in ranking your website. It consists of several activities on the site. Meta title, Meta description, alt text, etc.
You can enter the target keyword in the following location:
- The first 100 words of a blog.
- Meta description.
- Website URL, Title, and Heading.
- Web Content.
Here are some tips for improving SEO on your website pages:
- Write an effective Meta description (160 characters).
- Use H1, H2, H3, etc. in your content.
- Use internal links.
- Create a short and descriptive URL Add descriptive alt text to your
- Write unique content in 800-2000 words.
SEO is an important part of digital marketing; if implemented correctly, it can bring wonders to your website.We are the best SEO Company in Dubai agency to provide our clients with world-class SEO packages. Our professionals are experienced and ready to help accelerate your business in 2022. Our SEO Company will always keep you on the top of the ladder when it comes to online marketing.