So far, the digital marketing trends for 2021 seem to revolve around two different but almost contradictory concepts. It’s a general humanization first, addressing real issues and tailoring content to suit the individual (opposed to mass appeal) for more personal engagement. Second, there’s much more mechanical and technical optimization, tweaking behind-the-scenes areas like SEO services and how campaigns are structured – the nitty-gritty that your satisfied customers don’t see.
Below, we’ll cover 9 of the hottest digital marketing trends of 2021 to give you an edge over the competition. Take these marketing trends seriously and consider them when outlining your digital marketing strategy for the new year.
Here are the top 7 Digital Marketing Dubai trends to help your business stand out and get ahead of the competition.
- Use social media
Time to use social media or improve your social media game. Billions of people use social platforms daily. Using social media for your business will enhance your brand awareness and recognition, increase your search rank, provide SEO, reach customers where they spend the most time, and speak directly to potential customers and clients.
- Film It
Videos are no longer an option in 2021; they are a necessity. Including video in your marketing strategy will help your business sell products and services better than text or just images.
Videos are a great way to reach people the way they want to be contacted (54% of consumers prefer videos to any other content).
- Focus on the user experience
User experience is an essential part of an overall marketing plan. The user experience includes all aspects of the customer’s interaction with your company, from knowledge to sale. Each step must be user friendly on each platform used.
Search engines can detect whether your website is user-friendly in terms of your website, using a combination of page load time, content, and interaction.
- Send personalized emails
Email is not stale, and in fact, personalized emails get results. Studies show that personalized emails are opened more frequently and have a higher click-through rate than standard emails.
Personalize your emails and create a specific experience for each customer.
- Improve optimization
Customers no longer use the yellow pages or community boards to find businesses. It is essential to ensure that all aspects of your online brand are optimized, from your website to social media platforms; this will make it easier for search engines to find your business and show it to potential customers.
However, optimization efforts should include online search engines, and it is also essential to add optimization for speech recognition. More people use voice search, Alexa, Siri, etc., to find local businesses.
- Dawn of AI
There is no denying that artificial intelligence (AI) is growing at a rapid rate. Today, marketing and sales are prioritizing AI more than any other department.
A recent study found that data science and machine learning initiatives ranked eighth among the 37 technologies studied.
Another similar report indicates that the artificial intelligence industry is on track to become a $ 118 billion industry by 2025.
Through the power of AI, it is possible to create more relevant content and maximize link building opportunities.
- Local SEO
Local search engine optimization is essential, even if you serve a small local market. If you are not in the top 1-6 listings in your area, you should drive traffic to your site by expressing your expertise in the area. One of the best ways to do this is to appear in directories for specific locations.
The tremendous importance of the Google Maps feature cannot be overlooked. In addition to the primary search results, Google offers Google Maps, in which you can search for a particular location and get directions. Local SEO is important because more and more people use Google to find local businesses instead of traditional search.
There are many ways to increase your local SEO; Here are some tips:
- Optimize your website for mobile devices and voice search.
- Find and take advantage of local keywords.
- Use online business directories.
- See local events and develop content around you.
- Create or claim your Google My Business.
- Understand structured data
Structure data is becoming a crucial element for websites, mainly because Google Search uses structured data to understand page content and gather information about the web and the world.
Google offers you a structured data testing tool to help you get familiar with the concept.
Understanding structured data is crucial to help you get rich results from your website or destination. Having better results will help you create authority in the eyes of your market audience.
Bonus: Improve user experience (UX)
Google’s new algorithm is incorporating vital new UX-related web elements. This change means that usability affects your traffic even before potential customers reach your site.
It also means that providing an attractive user interface is very important. To improve both the UX and UI, you should consider the following:
- Faster loading times
- High-quality fonts, images, and consistent design
- Easy-to-use URL and sitemap
- Easy to use dashboards for registered members
- Persuade users to explore your site
- Better navigation interface