How much confidence are you in the content and SEO of your brand?
Technology pushes content marketing to change year after year. What was relevant for most of 2020 may be a footnote in 2021.
When you provide great search results, you’re more likely to please conversion-ready leads.
When more people flock to the online marketplace, SEO is a much-needed skill for all business owners. Not only does SEO help improve your brand’s visibility, but by implementing the right strategies, you have a much more effective method of converting your online viewers into customers or clients. If you’re sceptical about where to begin, here are two SEO trends to keep in mind this year.
Do you want your website to be buried by others who continue to keep up with new content and SEO trends?
Since this is probably never your answer to that question, now is the perfect time to rethink and reevaluate how you do content and SEO. Find out what will define your marketing strategy for 2021 and learn what it takes to stay ahead.
Read on for top content practices and SEO trends on the horizon.
- Content optimization for voice search
Instead of typing keywords in a search box, it is more convenient to talk to your smart device.
When Google’s voice search feature launched in 2002, it started a whole new revolution. We feel the effects of this monumental change in technology to this day.
How does all this translate into an SEO trend? Simply put, optimization for voice search is a must for content marketers in 2021. Here are some helpful ideas to consider:
Optimize content to target SERP features. Results from a SEMrush study show that 70% of the responses returned from voice search come from a SERP function, and 60% occupy a featured snippet.
Focus on phrase keywords using natural language. This includes question-and-answer and long-tail options. Don’t use keyword combinations that sound strange when spoken out loud.
Could you keep it simple? First-year students should fully understand the ideal Google voice search result, Backlinko says. Verbal responses should be easily digestible and should not be repeated. Adapt your content to reflect this.
- Use more long-tail keywords in more targeted content
According to Hubspot, brands with strategic blog content generate 67% more leads than those that don’t post content at all. During their respective shopping trips, 71% of B2B buyers will read blog content.
Is any blog content better than no blog content? That may be so, but there is no reason to settle for mediocrity. As you’ll soon discover, mediocre content won’t be able to compete with the results of savvy, savvy digital marketers in 2021.
Did you know that 70% of all online searches use long-tail keywords? With long-tail keywords in your blogging strategy, you already see less competition on your playing field.
In 2021, highlight long-tail keywords using intentional formatting. SEO trends can change, but some practices remain timeless.
Careful and streamlined use of keywords tells Google that your content is essential. Use the formatting tricks exemplified in this blog (bullets, bold text, and short paragraphs) to your advantage.
Long-tail keywords speak to user intent and help reach people who are looking for relevant content.
Pay attention to local SEO
Many online users are always looking for brands, products or services in their neighbourhood. As a result, search engines regularly update their algorithm on local search results, and you should be at the forefront of those searches. A great way to do this is by creating your brand profile in online communities and local directories to keep your information up to date.
Also, it would be better to focus on improving zero searches to provide users with the quick and helpful information upfront.
Prioritize data and analysis
Collecting data and verifying analytics from your online platforms enables you to understand your users better and instructs you on how to tailor your content better. Data science helps you understand your buyer’s psychology, that is, to which content they respond the most, to which moments they are most active, etc. On the other hand, analytics offers a clear breakdown of how different strategies are developing; that is, which images are well optimized, page load speed, bounce rates, referral sources, etc.