Website design is crucial in determining a business’s online presence and reputation. And with a business hub like Dubai, it is without question that a good website design is a prerequisite for a successful business. But how important is website design in influencing SEO and your overall business? We’ve answered them in this article, including how to find the best design companies and platforms.
Importance Of Website Design To SEO Ranking
Your SEO ranking significantly depends on your website design. While it is not the only factor affecting the rankings, it is the first impression your audience receives, and first impressions matter. If your website is too crowded, slow, or doesn’t answer your audience’s queries within a few clicks, they will likely bounce back. The main disadvantage is that Google’s search engines will notice this bouncing traffic, negatively affecting your site’s ranking.
On the other hand, websites with straightforward designs and easy user interfaces receive more traffic because users can quickly find what they need. You can compare it to a clean and organized room where guests can easily find where you’ve put things.
How To Find The Best Website Design Company In Dubai?
Dubai has many website design companies delivering small-scale to large-scale services. Whether it’s a long-term project or a one-shot project, you will have endless options, and here are some steps that will help you find the best one:
- Research And Review
There’s no better way to find a reliable website design company than to do thorough research. Once you’ve found a few good companies that offer the services you require, review the feedback and ratings their past clients provide.
- Look For Experience And Successful Projects
Most website designing companies will share data regarding their years of experience, number of clients and completed projects, and success rate. These are indicators that prove the authenticity and reliability of a company.
- Mobile App Development
More than 50% of web traffic comes from mobile devices, and it only continues to grow. So, if you want a website that is accessible over any device, you should look for companies that offer mobile app development services.
What Is The Best Website Design Platform? WordPress, Shopify And Laravel
Are you considering investing in a good website design platform but don’t know where to start? Here are three options that might interest you:
WordPress
Designing websites with this open-source publishing platform is a breeze because of its simplicity and user-friendly interface. It hosts over 40% of the Internet’s websites and provides services for creating, designing, and managing websites.
Pros
- SEO friendly.
- No coding skills are required.
- Wide range of themes to fit every need.
- Plugins are available for any extra features.
Cons
- Slow page speed.
- Complex plugins are required for additional features.
- Basic coding skills will make complex actions like custom designs easier.
Shopify
Shopify is a website design platform widely used for e-commerce and hosts 11% of the total e-commerce share.
Pros
- Simple user interface.
- 24/7 customer support.
- Multiple storefront themes.
- Plugins that support over 1200 apps.
Cons
- Limited free templates.
- AMP and SEO features are only available with additional fees.
Laravel
Laravel is an open-source PHP (Hypertext Preprocessor) web framework for easy development. It is used for simplifying complex web projects and hosts over 200,000 sites.
Pros
- Easy database migration.
- Secure and simple coding.
- Built-in access control system.
- Readymade templates and JavaScript and CSS widgets.
Cons
- Not as flexible as many modern frameworks.
- Frequent updates cause bugs on previously created projects.
- The platform may be confusing and difficult for new developers.
