- Case Study
Building a High-Converting Website & Google Ads System for a UK Cleaning Brand
Tenancy Clean LTD partnered with Legend1st to improve its online presence, generate more service inquiries, and create a smoother booking journey for customers looking for professional cleaning services across the United Kingdom.
The project focused on website development, conversion rate optimization, and Google Ads campaigns targeting users actively searching for end of tenancy cleaning, deep cleaning, after builders cleaning, carpet cleaning, and commercial cleaning services.
Client Overview
- Client: Tenancy Clean LTD
- Website: tenancycleanltd.co.uk
- Industry: Cleaning Services / Residential & Commercial Cleaning
- Location: United Kingdom
- Services Provided: Website Development, CRO, Google Ads, Search Campaigns, Landing Page Optimization, Lead Generation Strategy
The Challenge
The cleaning services market in the UK is highly competitive, especially for end of tenancy cleaning and deep cleaning services. Customers often compare multiple providers before booking, looking for trust, clear pricing, fast availability, and strong guarantees.
Tenancy Clean LTD needed a website that could quickly communicate credibility and make it easy for users to request a quote or book online.
The main challenge was to attract high-intent users searching for cleaning services and convert them into quote requests, calls, and online bookings.
Our Approach
Legend1st created a conversion-focused website designed around trust, speed, and clear service presentation.
The website highlighted Tenancy Clean LTD’s strongest selling points, including professional cleaning teams, inspection-ready service, fully insured staff, 5-star trust signals, a 7-day re-clean guarantee, and online booking offers.
Alongside the website, we managed Google Ads campaigns targeting users searching for cleaning services across the UK. Campaigns were structured around key service categories such as end of tenancy cleaning, deep cleaning, generic cleaning, and residential cleaning.
Website Development
The website was built to make the booking journey simple and action-focused.
The structure included:
- A strong hero section for end of tenancy cleaning.
- Clear “Get a Quote” and “Book Online” buttons.
- Multi-step quote form above the fold.
- Service cards for key cleaning categories.
- Offer sections promoting online booking discounts.
- Guarantee section to reduce customer hesitation.
- Before and after visuals.
- Simple process section explaining how it works.
- Trust badges, partners, and certifications.
- Coverage map for service areas.
- Mobile-friendly design.
This helped create a stronger first impression and made it easier for users to take action quickly.
CRO Strategy
Conversion rate optimization was an important part of the project. The goal was to reduce friction and make inquiry actions visible throughout the page.
The CRO improvements focused on:
- Clear service selection.
- Repeated quote and booking buttons.
- Trust-building guarantees.
- Limited-time offer messaging.
- Simple lead form structure.
- Mobile-friendly booking flow.
- Stronger above-the-fold call to action.
- Customer confidence messaging.
This helped guide users from landing on the website to requesting a quote or booking a service.
Google Ads Strategy
Legend1st managed Google Ads campaigns focused on users actively searching for professional cleaning services.
The campaigns targeted high-intent keywords related to end of tenancy cleaning, deep cleaning, house cleaning, and professional cleaning services.
Our Google Ads strategy focused on:
- High-intent search keyword targeting.
- Service-based campaign structure.
- Campaigns for end of tenancy and deep cleaning.
- Generic cleaning campaigns for wider reach.
- Ad copy focused on trust, booking offers, and professional service.
- Traffic directed to optimized landing pages.
- Quote and booking-focused lead generation.
- Ongoing campaign optimization.
- Improving CTR and traffic relevance.
This helped Tenancy Clean LTD reach users who were already looking for cleaning services and more likely to request a quote.
Key Results
1.7K+ Total Conversions
Google Ads helped Tenancy Clean LTD generate strong conversion activity across its cleaning service campaigns.
198 Raw Leads Generated
The campaigns supported quote requests, booking inquiries, and customer actions from users searching for cleaning services.
12.8% Peak Search CTR
Some high-intent cleaning keywords achieved strong click-through performance, showing strong relevance between search intent and ad messaging.
Stronger Service Visibility
Tenancy Clean LTD gained visibility across important searches such as end of tenancy cleaning, house cleaning service, professional deep cleaning, and cleaning services.
Improved Booking Journey
The website made it easier for users to choose a service, request a quote, and book online.
Complete Lead Generation System
Legend1st connected website development, CRO, and Google Ads into one performance-focused system designed to generate cleaning service inquiries.
Search Growth Highlights
The campaigns helped Tenancy Clean LTD compete across key cleaning search terms in the UK.
Key search themes included:
- Cleaning services.
- End of tenancy cleaning.
- House cleaning service.
- Professional deep cleaning.
- After builders cleaning.
- Residential cleaning services.
- Carpet cleaning.
- Commercial cleaning.
This allowed the brand to reach customers with clear service intent and higher booking potential.
Summary
Legend1st helped Tenancy Clean LTD build a stronger digital presence through a professional website, conversion-focused user journey, and Google Ads campaigns.
The website improved trust, service presentation, and booking flow, while Google Ads helped attract users actively searching for cleaning services across the UK.
Together, the website, CRO improvements, and paid search campaigns created a stronger lead generation system built to increase quote requests, bookings, and customer inquiries.